Splitas: children's activity space website with online store

Context

Parents choose a children's movement space primarily on trust; price and timetable come second. They are leaving their child with strangers, so what other parents say about the space carries the most weight.

So the community and the approach to working with children had to be at the centre of the website, with the list of services in the background.

What needed solving

The space has a clearly stated mission: movement as a value. Text like that easily becomes a declaration nobody reads, so the approach had to be shown through concrete examples.

The space also sells learning materials. The website needed a store that would not change the tone of all the content.

In addition, the space has a separate website for its sports programme. Visitors had to be directed there without confusion.

How the website is structured

The home page opens with quotes from parents. This is an unusual choice for a hero section, but it matches how parents actually choose a space.

The mission is stated briefly and concretely, without a long introduction about educational philosophy.

Reviews are shown with names and roles: dad, mum, pupil. There are many of them, and they read like real people's words rather than quotes picked for marketing.

The most important part of the website is the stories section. These are coaches' notes about everyday work: noise during sessions, stickers for taking part, children's ability to listen. Texts like these show the approach better than a mission statement, and they keep the website regularly updated with new content.

The learning materials store, with its basket, is kept separate from the content sections, so selling does not interrupt the story.

Technical decisions

Reviews on the first screen. Parents' decisions are shaped most by other parents' experience, so it is shown before the description of services.

Stories as a separate content stream. Coaches' texts show the approach and at the same time regularly add new content that search engines find.

Store kept separate from content. Products and the basket are not inserted into articles, so the trust-based tone does not turn into selling.