Digital advertising
Google Ads and Meta Ads campaigns with proper measurement. An additional service for existing clients and clients of our systems.
Digital advertising is the management of paid campaigns on Google and Meta platforms where the goal is enquiries and sales, not clicks. It differs from routine campaign management in that results are measured through to the final action, not just to the website visit.
What we do
- Measurement setup - analytics, conversion goals, form and call tracking.
- Google Ads - search campaigns for the phrases that signal real purchase intent.
- Meta Ads - reach and retargeting for people who have already visited.
- Landing pages - dedicated pages for campaigns, so traffic does not land on a generic home page.
- Reporting - cost per enquiry and per customer, not the number of clicks.
Why measurement comes before the campaign
Advertising without measurement is guesswork with a budget. If you do not know what one enquiry costs and which keyword brought it in, you can neither scale what works nor stop what does not. That is why tracking always comes first, and campaigns only after it.
Advertising and the website are one job
The most common reason a campaign "doesn't work" is not the campaign itself but what happens after the click. A slow page, an unclear offer or a form with ten fields destroys a result you have already paid for. That is why we only take on advertising together with the option to fix the website or build a dedicated landing page.
Where advertising turns into a system
When the volume of enquiries grows, handling them in email becomes impossible: some get lost, and nobody can see which one came from which channel. The natural next step is a CRM system that shows the full path from the ad click to the signed contract.
We discuss specific examples with numbers during the first conversation: they depend on the business, the channel and how enquiries are handled afterwards.
Frequently asked questions
Where should we start if we have never run online ads?
With measurement. Before the first euro goes into advertising, analytics and conversion tracking have to be in place, otherwise a month later there will be nothing to evaluate. Then you launch one narrow campaign, not five at once.
Google Ads or Meta Ads: which is better?
Google Ads reaches people who are already searching for a solution, so it suits services with clear demand. Meta Ads creates demand where people are not searching yet and works better for visual products. Often the right answer is to start with one channel and master it.
How long does it take to see results from online advertising?
The first data on cost per click and cost per enquiry appears within two weeks. Reliable conclusions about cost per customer take at least one or two months, depending on the length of your sales cycle.
Will ads work if our website is poor?
In short, no. Ads only bring people in; if the page is slow, unclear or has no clear action, the budget drains away. That is why we always review the landing page before a campaign, and sometimes it is worth rebuilding it.
Do you take on advertising for any business?
No. Advertising is an additional service for existing clients and clients of our systems. If you are looking only for an advertising agency, you are better served by a firm that specialises in it.
Ads are working, but enquiries get lost?
The problem is often not the campaign but what happens after the click. Let's look at it together.
Or directly: info@desamedia.lt · +370 686 59999