Maudis: outdoor sauna and hot tub website for export

Context

Maudis manufactures outdoor saunas and hot tubs for export. The buyer is usually not the end consumer but a distributor or reseller in another European country looking for a manufacturing partner.

So the website has a different job: it has to convince a business that this manufacturer is worth working with for the long term.

What needed solving

The audience is international, so the website is in English. But language alone is not enough. A wholesale buyer is interested in different things from a private customer: production volumes, delivery countries, product construction and partnership terms.

The second question was the range. The company makes several types of outdoor sauna, hot tubs in different materials, cold plunge tubs and cabins. Each product has construction details that a distributor must understand in order to explain them to their own customer.

How the website is structured

Products are grouped by type: panoramic saunas, cube and barrel saunas, fibreglass hot tubs with different finishes, cold plunge tubs and cabins. Each category has its own page with a description of the construction.

The invitation to join the B2B partner network is a separate section with its own form. This is the main goal of the website, so visitors do not have to look for the contact page.

The reasons to choose these products are set out in a separate block. A distributor needs ready answers for their market, so the advantages of the timber, construction and manufacturing are described clearly and factually.

The newsletter subscription is for those who are still considering. The decision to work with a new manufacturer takes months, so a no-commitment subscription is a natural intermediate step.

The phone number and sales email appear at the top of every page. A partner in another time zone finds the contact straight away.

Technical decisions

English only. There is no Lithuanian version, because it would not fit the business model. Maintaining two languages without real Lithuanian traffic would be a cost with no benefit.

B2B invitation in a separate section. The main action expected from the visitor is not hidden on the contact page.

Construction descriptions instead of emotional copy. A distributor buys what they can explain to their customer, so technical information helps sell here.