Axioma servisas: industrial engineering services website

Context

Industrial equipment services are bought in a particular way. The decision is made by the technical manager or the procurement department, and what matters most to them is not the price but whether the supplier has already worked with the same equipment in the same industry.

So the website has to answer two questions straight away: what the company does and where it has already done it.

What needed solving

The company works in six areas: repairs, servicing and maintenance, equipment installation, automation and data management, laboratory services, and supply of equipment and spare parts. Each area has its own buyer.

The company also works across several industries: energy, oil and gas, manufacturing and water management. An industrial buyer first looks for their own sector in that list.

Both ways of grouping had to be arranged so they did not get in each other's way and a visitor could start from either.

How the website is structured

Services and industries are presented as two separate but interlinked blocks. Visitors who know what they need choose a service. Those assessing whether the supplier is a good fit go through the industries and find their sector.

Represented brands have their own section. In industry, official representation of a manufacturer confirms competence, and for a procurement department this matters more than any description.

The completed projects section shows specific jobs, alongside the number of completed projects and qualified specialists.

The careers section has a real purpose. Industrial engineering is short of specialists, so the website helps not only to sell but also to recruit.

The contact form is simple, with no unnecessary fields. Technical buyers write precisely and do not like long questionnaires.

Technical decisions

Two routes to the same content. Services and industries partly overlap. This structure is harder to build, but it matches how an industrial buyer actually looks for a supplier.

Brands in a separate section. They are not tucked away at the bottom of the page, because in B2B purchasing they are among the first things checked.

Careers in the main menu. The website is visited not only by clients but also by future employees.