Let’s start with one simple fact: Your business needs to have social networks like Facebook or Instagram.
It doesn’t matter at all whether you have a small business operating locally in one city or have a company that provides its services across the country. Social networking should be a key part of your company’s marketing strategy.
These social platforms give you the opportunity to be closer to current or future customers, increase the awareness of the services you provide or the goods you sell, and give you opportunities to increase the number of sales.
Over 1 million active users every week in Lithuania is definitely not a trend of the past.
There are often cases when companies have established social platforms, are quite active in them, but face the problem that there is no way to reach more potential customers.
Familiar situation? Then you are definitely not alone and it is not time to lower your hands. This is probably not entirely related to your administration of the site, good or bad. You just don’t take advantage of all the opportunities that are available to you.
Facebook Ads is a tool you may not have heard of or dared to try. This type of advertising is used very successfully both around the world and by Lithuanian smaller or larger companies.
In this article, we present the 5 most important reasons why your company should use social network advertising:
1) Only 5% of your page’s audience sees your newly uploaded news or photos.
If you have a Facebook page or Instagram account for your company or project, you’ve probably never realized that only 5% of your audience sees new-uploaded news or photos (unless the customer specifically visits your page). Sad, but that’s true.
For several years in a row, the Facebook giant has been pursuing such a policy and has been reducing the visibility of this type of page every year. What is the reason for this? Like any business, they want to benefit themselves and make more money.
The good news is that you can use social media advertising to increase the visibility of your news on the road or even several dozen at a time (depending on your budget).
2) Ability to identify the desired target audience
Social network advertising has one particular advantage – the ability to choose the target audience.
Say “STOP” to an ad that is shown to people for whom your products are not relevant. With such advertising, there is a very high chance that people will not be interested at all and will miss all your efforts.
By identifying your target audience with social media advertising, you can reach customers who find your products interesting and attractive, as well as people who need your services. There are many criteria to choose from when setting your target audience: location, age, gender, people’s interests, and more.
Reach those customers for whom your product is relevant.
3) Over 1 million potential customers for your business
We are entering such times when it will soon no longer be important for business in which city it is located: Vilnius or Šiauliai, Plungė or Agluonėnai village, because all customers will be available online. These days, over 1 million Lithuanians use social networks. And everyone on these platforms is a potential customer with their own desires, dreams and needs.
All you need to do is take advantage of social media advertising and reach those people who may be looking for your product or service.
4) People spend an incredible amount of time browsing social networks
Social networks are such an important part of modern people’s lives that no business that wants to improve and expand can simply ignore this fact.
It is statistically known that the average Lithuanian person spends about 1.5 – 2 hours a day on social networks. It only takes about 40 minutes of this total time to type “like” and “share”.
Therefore, every business that takes advantage of social network advertising increases its chances of being in the news feed of the desired customer and arousing his desire to buy the offered goods or services.
5) You must take advantage of the possibility provided by cookies.
Social network advertising helps companies attract more potential customers to their websites, which are rich in visual and textual information about the services or goods provided. There is a good chance that the person who came to the website will order the services offered there.
And if not, then what?
Cookies perform an amazing function and help businesses remind themselves of customers who have been directed to their website from a social networking platform. A person who has visited your site but has not been interested in your product for some time on various social networking sites will continue to see photos of the goods or services you offer.
In this way, they are reminded of your products by another cartel, and quite often customers are still tempted and decide to buy the offered product or service.
Social network advertising is your company’s guarantee of success and no. 1 for a better tomorrow! Take advantage of all possible opportunities and be the first among your competitors.