Are you the person who started your own business more than 5 years ago and at the same time created a company website that you haven’t done anything with yet?
Then this article is for you, because here you will find out the main reasons why you should think about a possible update of the website and why your current website no longer brings any real benefits to the business.
It is probably no secret to anyone that everything around us changes over time: the looks of new car models, clothing trends, architectural styles and even the design, structure and functionality of websites. As these things change, modern people get used to it, and it is only logical that old and unfashionable things no longer attract them.
Can we do something about it? Probably not. Therefore, going back to the topic of the article should now be a little clearer as to why it is time for your company to update their website.
The old and boring website design has long ceased to attract modern customers.
More and more companies both in Lithuania and around the world are spending huge sums of money on new websites that would be interesting, tidy and eye-catching. A modern website visitor loves when his eyes are captivated by interesting page illustrations, moving texts, and very precisely matched site colors.
Long texts, boring website content, ads on the sides of a page that are constantly changing, even though they are completely unrelated to the product or service of the site we are visiting. Yes, it was all very interesting and fashionable 5 – 10 or more years ago. A customer visiting such a site does not get a good first impression and there is a high probability that you will lose a potential customer.
If your website is exactly like this, it’s time to update!
Your website may not be suitable for use on mobile devices.
If your website was created more than 5 years ago, then there is a high probability that a person who wants to visit your website using a mobile phone or tablet cannot do so qualitatively, because the website is not adapted for such screens. And who wants to use what is uncomfortable and uncomfortable?
Here’s another reason why you may have just lost another potential customer. To avoid this, it’s time to make a difference.
Website presentation structure – can be difficult to understand and misleading.
It is very common for the head of the company or the person responsible for the content of the website to want to provide as much textual information as possible, because it is assumed that then the customer will receive all the necessary information and will not have any additional questions. Such posting of information on websites was very popular in the past, when the priority was given not to “How to present in an understandable way” but to “How much can be accommodated”.
Unfortunately, these days, sites with such a structure are doomed to collapse or a completely inefficient existence.
Your website must provide customers with your main ideas, your main thoughts and the services that you could provide to the customer who visited the website. The structure should be clear so that the customer, seeing one or the other option, knows that there will really be an answer to the question they care about, rather than another chapter of the book that will waste your customer’s precious time.
Website design may not be responsive to different screens.
These days, store shelves or e-shops are overflowing with computer screens of different sizes. Some of them are bigger, others are smaller. Everyone can choose the size he or she desires or allows for his or her income. But your old website may not be completely adapted to such changes. For some it may look neatly arranged and beautiful, for others it may look unsatisfactory because the photos are intertwined and the texts are scattered irregularly.
In the recent past, when websites were created, their design was adapted to only one standard size, as virtually everyone had computer screens of the same size, simply no different. Therefore, if your website has never been updated, there is a good chance that it is difficult to adapt to the different monitor sizes these days. And that’s another reason why you lose potential customers.
By updating your company’s website, you will become more competitive, more attractive to your customers and by making a good first impression, you will increase the likelihood that the customer will want to buy a product or service from you and not from your competitors.
“It’s time to take a step forward!”
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